A Look Back at LOOK3

by Megan -

Image supplied by LOOK3

This past June, the organizers of the LOOK3 Festival of the Photograph and countless others came together in Charlottesville, Virginia for the 2013 festival. For three days, the city was teeming with festival-goers. LOOK3 began as a backyard barbeque between friends, who were also photographers, who simply wanted to share their work with and be inspired by one another. Now in its sixth year, thousands of enthusiasts came from all over the world to celebrate the art of photography, honoring eight photographers in particular: Carrie Mae Weems, Gregory Crewdson, Josef Koudelka, Martha Rosler, Michael Nichols, Richard Misrach, Susan Meiselas and Tim Laman.

For the festival, organizers transform the downtown area into a photographer’s dream – beautiful images are strewn from the trees and lampposts, and projected onto walls of the surrounding areas. But what comes together as one, cohesive experience that leaves nothing to be desired requires serious amounts of effort from the festival team. Part of their task is to create engaging slideshows for the artist talks in the historic Paramount Theater and the nightly SHOTS & WORKS projections in the Charlottesville Pavilion, which focus on contemporary and emerging work. To do this, LOOK3 employs FotoMagico.

It is very important to us to screen flawless projections, which we were able to achieve by using FotoMagico as our presentation-building platform, and also by having a great team in place to run the shows,” says Chloe Delaney, Production Coordinator at LOOK3. “When we installed the newest FotoMagico update, we were excited to see so many additions, like the ability to view the projections in a timeline view and more complex audio editing capabilities.

Of course, as is true with just about any large-scale event, technical difficulties are inevitable. Luckily, Chloe and co. had the FotoMagico experts on their side. “We began to have problems with missing media files. Very quickly after encountering this problem, the team at Boinx Software made sure to get us the help we needed. Peter and Bastian sat through several screen-sharing sessions with me to troubleshoot and eventually solve the problem.”

For photographers, or any artist for that matter, finding the right tool often takes time and can be a strenuous undertaking. Many times, a trial and error period can be quite frustrating, causing delays in production time and sometimes even worse problems. Fortunately, it seems that LOOK3 has found the slideshow builder that will get their job done without the headache. “We do plan to use FotoMagico in the future. It is the most powerful yet straightforward and flexible tool for building projections that we have used, and the new updates in FotoMagico 4 make the program even more valuable to us,” Chloe comments. “We are able to easily share the software with artists who would like to build their own presentations. FotoMagico is so intuitive to use that we rarely need to have an in-depth training session with anyone, and are able to easily share drafts of presentations with the new direct export to Vimeo option.

2014 is sure to be another exciting year for LOOK3, but the event itself will be quite different from the 2013 festival. The organizers hold three years of the typical festival (hence, LOOK3!), and on the fourth year hold an event called LOOKbetween, which celebrates emerging photographers rather than the masters of photography. We’re happy to again be a part of the celebration, with the LOOK3 team planning to use FotoMagico to create slideshows for the projection nights during the alternative festival. According to Chloe, “Next year will be full of surprises!