LOOK3: Because Twice Just Isn’t Enough

by Megan -

What started as a backyard barbecue for shutterbug enthusiasts to share their most recent work with colleagues and friends has exploded into a three-day photography extravaganza. The LOOK3 Festival of the Photograph is a celebration of photography, created by photographers, for those who share a passion for images frozen in time. Located in Charlottesville, Virginia, LOOK3 aims to not only share the beauty of photographs with the world, but to also educate at the same time. With a jam-packed schedule comprised of exhibitions, interviews, presentations, and workshops, there is something for everyone.

Designed to bring together the international photography community, LOOK3 attracts thousands of attendees during its June festivities. Since the Festival’s inaugural beginning in 2007, it has grown to become one of the largest photography festivals in the United States. Hanging photographs from trees, projecting images in outdoor pavilions, and building galleries around town, Charlottesville is transformed into a photographer’s paradise. But while onlookers are only aware of the fun and excitement that occurs for three days, months of long nights and early mornings go into making the Festival a success. Jenna Pirog, Producer of the LOOK3 Festival, cites one thing that makes her life a little easier come festival time: FotoMagico.

“At the first LOOK3 Festival of the Photograph in 2007, we used a different software to run the presentations in the historic Paramount Theater. At some point and for reasons unknown, the audio components to the show started playing out of sync from the visual components,” Pirog recalls. “We had to find software that would ensure all the components would lock together and play flawlessly at show time.”

Billed as “3 days of peace, love, and photography,” the Festival is designed to create opportunities for attendees and artists to inspire and be inspired, to share images and ideas. The Festival features exhibits and on-stage appearances of featured artists, as well as exhibitions, outdoor projections, workshops, and interviews. Galleries feature work from around the world while many artists have the opportunity to stand in front of a packed outdoor conservatory that’s seats over 3,000! With over 20 hours of video presentations displayed, there is no shortage of digital media. The LOOK3 team needed easy-to-use software that would keep media in sync across all systems and whose performance was worthy of the artwork it displayed.

“We needed a quick way to build shows for presentations that didn’t take too much time or cause too much stress,” Pirog said. “FotoMagico creates dynamic presentations with its ability to have multiple audio tracks and video layers. Having a flawless presentation from the perspective of the audience was really important to us, and with the Present Full Screen mode, the audience never needs to see the computer desktop start screens."

“FotoMagico has been a blessing for us,” said Jon Golden, photographer and founder of LOOK3. “I can’t imagine doing the Festival with any other product that does what we do with the ease that we need.”

Not only does the LOOK3 team use FotoMagico for all of their presentations, the featured artists use it as well to construct their photography presentations. The end result is a seamless, streamlined slideshow presentation that never fails to impress not just the audiences but also the LOOK3 team – due to both the stunning visual quality and high technical achievement.

“FotoMagico has been a lifesaver,” said Golden.

But one of the most important goals of the Festival is to bridge the gap between emerging and established artists, allowing the two groups to learn from one another. By creating a platform that not only encourages the sharing of photography but also provides a stage for expressing ideas, experiences, and stories, LOOK3 established itself as an international success in the photography industry.

The LOOK3 Festival of the Photograph will take place June 13-15, 2013 in Charlottesville, Virginia. To see a list of the featured photographers or buy tickets for the even, visit the LOOK3 website at www.look3.org. Free exhibits will also be available all of June.