They won't know what hit them

by Oliver -

As I head to IBC waiting at the airport, I read in ibce-daily about ITV's Michael Grade giving a keynote at IBC where he stated that "Google and YouTube are just parasites. The day they start spending one billion pounds a year on content is the day I'll start worrying."

I think it may be that Google is already spending a billion a year on content - they are spending it on technology enabling them to collect it. Sooner or later they will start sharing the advertising revenue with people who provide high quality content. Once this model is there, someone with a brilliant idea won't have to go to ITV any more trying to get it sold to them, he or she could try to sell it directly to the consumers, bypassing traditional broadcasters.

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