Almost all video has been traditionally shot with a horizontal perspective. Movies, TV shows, YouTube videos, and even the dimensions of our screens are horizontal. And while smartphones make it easy to shoot vertical video, the practice itself has long been blasted as amateurish.
But the popularity of social apps and live-streaming video apps have forced a new look at vertical video. Even the best selling German Newspaper the Bild Zeitung is recording their new online news show Bild Daily vertical instead of horizontal.
They are recording vertical video, because it is fun and easy. In addition to that smartphone users tend to view videos, including ads, in the upright position, as they don’t need to rotate their phones for watching the video in fullscreen.
If you look on the number of videos watched online most of them are currently watched on desktop computers. But smartphones and tablets will surpass the number of videos watched on desktops by mid of 2016.
In fact, also Snapchat says ads shot vertically outperform horizontal ads by a long shot, according to Adweek. Users are nine times more likely to watch a vertical ad to the end versus a horizontal ad.
Start recording vertical video
It is really easy to record vertical video, since nearly everyone has a smartphone with a camera these days. But most video editing software is limited to an horizontal, perspective aspect ratio.
This will allow you to create beautiful vertical slideshows, stop motion animations or advertisements for your customers, friends and family or just shot a whole TV or news show with ease.
All you need to do:
- Start the application
- Create a new document
- Enter a custom aspect ratio with vertical video dimensions
- Be creative